Thursday 31 March 2011

We’ve been doing market research



We like to keep an eye on how we are doing from time to time. To see how easy it is for people to find us and just to reassure ourselves that we are doing the right things. The difficulty is we don’t really have much contact with an enquirer if they decide not to book us and clearly if a couple don’t enquire we have no contact at all. So, what we set out to do is probably inconclusive that didn’t dawn on us until after we started to read the replies.




Still we liked the replies so much we thought we would like to share some of them.

We E-mailed a random selection of last year’s couples and some of this year’s Brides to be. We asked two questions

Can you remember how you found us?

And

What made up your mind to book us?




Here are a few of the answers:

“We found you through a Google search.

We absolutely loved your website, the home page caught our attention immediately, with various different types of shots and especially loved the added extra of the music. It sounds silly but if you can imagine yourself in the picture with the same sense of happiness the shot and music can fill you with then you're definitely on the right path for finding the perfect for photographer for you. Get's you really excited for the big day!

Thanks again, it's been nearly a year now!”



Google search for Windermere wedding photographers.

Your approach, general appearance of your website and your gallery.”

“We found your website after trawling the web for wedding photographers in the area, and was one of the first things we looked for. Thinking back, your blog was also the deciding factor as to us choosing our church! As far as adverts and the like that caught our eye from the (still) ever-increasing pile of wedding magazines in the living room, I can't really recall any other advert that stood out - perhaps one from Lytham, but nothing else. The internet was definitely key for us finding you guys, as it allowed us to have a really good look at the styles and quality of photos and find photographers we're really happy with.

What made up our minds to book you?
The style of photographs, the quality of the photos, meeting you both in person, quality of chocolate biscuits, the strength of the coffee and the quality of chocolate biscuits (so good, they're worth mentioning twice!) And besides, you look like you could be quite handy on Photoshop if needs be!

In all seriousness though, it was the photographs that did it, plain and simple - to the point where we've restructured our entire budget to make sure we can have them.”


“1. Your names were on a list given to us by Linthwaite House Hotel.

2. I had been through nearly 2 dozen websites - weeded out the ones that seemed 'average' and yours were one of the best in terms of music (different), clarity of navigation (you'd be surprised at how many are rubbish!), variety of pictures (love, love, love the black and white ones) and the snippets about you two were very interesting.
I really wanted to email you, find out your prices and hopefully book you for our wedding - there's just an air of timelessness of so many photographs and I hoped that you would be the ones to capture this at our wedding!”

“We found you at our friends wedding! We loved their photos and the fact we were on some and hadn't noticed you taking them. This is what we wanted for our day! Loved the website too.

We thought we might not be able to afford you but having the flexibility of being able to book by the hour was excellent for us. Also the option of not being forced in to a traditional album and paying for the reproduction rights was perfect for us too.

Thanks again we still love our pictures!!”



“We found you on the Internet through a search on Google ''wedding photographers in Lake District''

We decided to book you as you were very helpful on the phone and were the most reasonable, out of the few we had looked at, for what we wanted.”

“We found you through the net, we liked your style of pics and we decided to use you guys after meeting you, as you were professional but friendly”

“We found you after hours and hours of searching online, looking in magazines etc. I think I came across your site on one of my web searches. Jim in particular was looking for a certain artistic flair in the photography and eventually we found you guys! We liked the balance of the formal/informal shots and all the smaller elements and details you caught on the weddings.


We decided to go with you on the day we met you both in London! We knew we loved the style and were reassured by the full albums you brought along. The friendly chat and enthusiasm of you both for what you do and also Jim's wedding car choice made us feel like you were on our wavelength and would capture what we were hoping for on the day. “

“No problem although I can't remember the answer to question 1. My best guess will be on the web or in the back of a wedding magazine.

For question 2, it was the lovely style of pictures, your helpful approach to answering my dappy questions and your pricing.”



The Grange Hotel supplied us with a list of recommended suppliers and you were on that list. I looked through them all and preferred your style out of the others.

We felt comfortable with you both and that you understood what we wanted from the pictures, you talked us through everything and showed us lots of sample work, we loved the albums you showed to us, was an added bonus to get 2 photographers on the day and you were within our budget. Lots of reasons really!”

“Fairly simple: Internet search for wedding photographers and we liked what you had done for others on your web site.”

3 comments:

  1. it was the chocolate hobnobs that did it for us!!!
    mart & suz x

    ReplyDelete
  2. Thanks you two, we'll bring some when we meet on Sunday.

    Just as I posted this I got an E mail from Chris and Anne, the last wedding we photographed. I've copied it below;

    Hi Guys,

    Firstly, we've just got back from our Honeymoon and haven't had chance to have a proper look at all the photographs from the day, however we did manage to borrow a laptop from the reception at our hotel and check the blog / slideshow and we are absolutely delighted with what we have seen so far. Thank you! Also, thanks again for all your hard work on the day, we knew what to expect from you but both of our families commented on how unobtrusive you were and were very impressed with the way you worked, so again, thanks!

    In response to your questions, finding a photographer was probably the only aspect of the wedding that Anne allowed me to choose! She had previously looked at many photographers websites, all based in the area, but we weren't happy with the style of virtually any of them. A lot of photographers seemed to specialise in cheesy 'posed-for' photographs, something that we desperately wanted to avoid. Because we wanted a relatively small, almost informal wedding, we wanted the photos from the day to reflect that, and give a true account of the day. Anyway, to cut a long story short, I simply found you via google (I believe I searched for "wedding photographers lake district"!), and your style matched perfectly our requirements and was exactly what we were looking for. Also, the blog was a very handy tool for us because again it gave us further insight into how you operate, your style and your approach to wedding photography.

    With regards to deciding to book you, see the above answer for why we contacted you initially. Having travelled over to meet you we both enjoyed your company and could easily see how you would be a calming influence on the day, and of course seeing some of your work physically and the products you offer made booking you a very easy and straightforward decision.

    Hope this helps!

    Best wishes,

    Chris and Anne

    ReplyDelete